Sunday, December 23, 2018

Plugins to Add Structured Data to a WordPress Website

Before we start the article let me describe what is structured data and why it is important for your business?

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The data that has been organized into a formatted repository or a database to make its elements addressable and enable more efficient processing and analysis. It is mostly used to organize information by the organizations to help search engines better understand their web content.

It is more like an HTML markup that comes as a code. It has been an essential part of every SEO strategy and is preferred by almost every website development company. Later on, the search engines use that information to enhance listings and provide users with quicker results.

More and more businesses are using Structured data to get better opportunities to rank well in the search engines. Leveraging structured data is very easy in general because you just have to add some attributes to your site’s HTML tags.

But with WordPress plugins, things become easier because everything is automated there and you don’t have to do anything manually. To help you choose the best plugins to add Structured data to your WordPress website, we are here presenting some of the best plugins. 


Business Profile

Among a vast number of plugins categories, the business profile is the greatest because it lets you share what you want to share. Sometimes businesses just want to share their basic business information but, picking p other plugins don’t allow them to do so.


Other plugins share all the data including basic business profile with all the extra information you might don’t want to share. Business Profile lets you share the basics like business name, hours, contacts, address etc. The contact card it creates for you can be placed anywhere via a shortcode.
 

Markup

Markup is an amazing way to enhance the click rate via the rate of your web pages inside search results. While putting a little light on your documentation, Markup makes your web content more useful by involving anything from breadcrumbs to product ratings. Mark up has been the first choice of many website development service providers. 


It presents a number of different types of data such as blogs, articles, navigation etc. You just have to simply click on the data type you would like to choose and enable. It gets saved in the information blocks and lets you organize your website data in the most streamlined way.

Schema For Article

Nowadays publishing regular articles, blogs or posts have become the most popular marketing trend so, if you also post regular articles this is a highly effective plugin for you because it offers the easiest way to add structured data markup without putting a lot of extra time and efforts.


You just need to Install the plugin and after that, you will have to activate it and it is all set to make your regular posts more informative and attractive. You don’t get any extra options to configure other elements because everything is taken care by automatic processes.





Friday, December 7, 2018

Benefits That Businesses Have from the Website Domain

Visitors mostly search for their query with a keyword, it is quick and gives the actual results as required by the customer. Thus, businesses give the names for the website short and the one that can be remembered easily.

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The web development service providers ask the businesses for the domain they want to make the search for a visitor specific. When a visitor searches for example about cloud computing. At first, the search engine will show the results from a different location including the visitor's current location and from around the world.

A domain name helps visitors to search a keyword according to the particular geographic location. For example, if a visitor searches something on (.com), the results will be received from all over the world. This domain name plays a vital role in presenting a business live to the visitors.

A business receives a domain name according to the domain name system. A domain name can be .com, .org, .net, .edu according to the requirement of a business. As a visitor, you should know the benefits that you have from the domain name of the website.

Creates an Online Identity


When you start your business, who knows you well in the market? You try every day to promote it so that the potential customers and the market can understand about you. Building a website and deciding its domain name helps to create an online identity of your business.

Increases Search Rankings


After the development of a business website, the SEO executives work on improving the search ranking of the website. A domain name makes it easier for executives to optimize the website. It helps in giving an online presence to the website.

Specifies your business Niche


With a domain name, visitors can analyze the type of business to perform otherwise it becomes difficult for the visitors to know what your business is offering to them. Full stack developer understands the purpose of the business first so that the website can be designed according to the business niche.

Drives Website Traffic


A domain name helps the businesses to get established in the market among the other businesses. Visitors can easily search your business by entering the domain name that you have selected.